The Essence of Marketing

Majaro, Simon

4th imp, card covers, 266 pages. Black and white diagrams throughout. A very good copy, text is pristine, covers show the very slightest signs of corner curl. Looks almost new. One in the Prentice Hall Essence of Management series. Explains clearly and concisely why marketing is so crucial to success, how to be an effective marketeer and how to interface marketing decisions with overall company strategy. This is a very useful work for managers, both as reference material and for short courses, and for MBA and other students. At the time of writing Majaro was Visiting Professor of Marketing Strategy at Cranfield School of Management and a Director of Strategic Management Learning, organisers of "Strategy Search" Workshops.

Our Ref: S5080

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